Designing a Thriving Company Culture – Keynote Speech at Uppstart

A winter day this fall part of the 30minMBA team traveled to Uppsala, north of Stockholm, for the Uppstart – the inspiring startup and tech conference hosted in Uppsala Castle.

With buzzing energy in the audience and additional great speakers gracing the stage, our Founder and CEO, Therese, delivered one of her signature keynotes – Designing a Thriving Startup Culture.

Curious about the topic of company culture? Here are some highlights from the talk for you:

It starts with the decision. A decision to build a purpose-driven startup. Culture is not just something that happens. It can be designed. Even if it’s easy to overlook the importance of culture for a startup, especially a young one, it influences everything. How well the team works together. How to engage customers. How to celebrate successes. How to share the rollercoaster with the team. How to build a brand. How to develop your product or service and how to grow.

Learn how to design a thriving startup culture. Explore how culture effects productivity, achievements, and growth. Learn how to lead, recruit, train and measure on culture. Learn the key aspects that drive engagement and how to keep your company creative, fast-moving and innovative while growing.

Do you want to learn more about designing your company culture? We’ve been able to get the recording of the talk for the one of you who would love to see it. Without further ado, here it is!


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