It’s time to re-imagine the workplace by putting people first

Learn more about 30minMBA

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Empowering Companies

30minMBA is an award-winning company dedicated to increasing workplace engagement through cultural consulting and actionable learning. In a context of the increasing importance of creativity and productivity along side the more than ever fierce competition for talent, we empower companies through a cultural transformation; preparing them for the Future of Work.

We help you design your purpose-driven company to keep and attract High Achievers and to build a strong base for growth focusing on purpose, values, and empowering behavior. We are uniquely positioned to serve startups, scale-ups, and fast-growing companies looking to build and grow a business in which culture, leadership, and strategy are enabling long-term sustainable success.

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Wall of Fame

30minMBA is an established brand with a passionate team and an internationally recognized impact.

One of the awards that we are especially proud over is Sweden’s largest prize for innovators in memory of Alfred Nobel – SKAPA. Here we received ‘The Future Innovation Award’ (2015). SKAPA is Sweden’s largest and most prestigious innovation prize.

Moreover, our Founder and CEO, Therése Gedda, has been recognized as one of the most influential and impactful individuals in the tech and startup communities in the Nordics by Nordic100 (2016). We have also won the European tech conference alliance, which has put us on the map as a leading European startup (2016).


It's time to put people first and empower engagement

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The People Behind the Brand


We have an international and interdisciplinary team spanning three continents. Our rockstar team consists of people with backgrounds in culture, education, positive psychology, behavioral science, Future of Work, workplace engagement, business development, marketing, and technology - all passionate about making a difference. Here is part of our rockstar team:


Therése Gedda

Founder and CEO


Ana Brito

Engagement and Growth Executive


Tony Friede

Senior Strategy and Growth Advisor


Amanda Evans

Partner and Engagement Advisor


Stefan Mellsjö

Culture and Branding Advisor

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Stefan Engeseth

Innovation and Trend Advisor


Anneli Viklund

Business Development Advisor


Emil Robertsson

Learning and Development Advisor


Gregg Vanourek

Academic and Leadership Advisor


Tynlee Roberts

Creative Editor

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Dr. Peter Ekman

Innovation Advisor


Daniel Dudek

Business Development Advisor


Andrea Elvhage

Media and Production Advisor


Omar Paniagua

Technical Advisor


Fredrik Dahl

Sales Advisor


Peter Brühl

Marketing and E-commerce Advisor


Accomplishments and Highlights

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Our Selected Partner


Be Brilliant Academy

Grow personally and professionally to reach your full potential

This is for you – the High Achiever. The builder. The creator. The Giver. The leader. The change-maker. The thought leader. The innovator. To help you thrive. To realize your dreams. To achieve greatness. Be Brilliant Academy is designed for you.

We, the 30minMBA team, built Be Brilliant Academy with the purpose to empower individuals to reach their full potential. Our ambition is to be the champion of all high achievers out there. There are already plenty of options for the masses, so we decided to tailor all our courses to you. The ones who dare to dream big. The ones that imagine things that seem impossible and never settle. The ones who want to live in line with their purpose and values. The ones who strive for more. All our actionable courses are founded in behavioral science, positive psychology, and extensive experience.

Imagine developing your business and personal skills when and where it fits you. Welcome to Be Brilliant Academy!


Explore actionable online courses on-demand by High Achievers for High Achievers


Bridging the gap between what science knows and what business does